1. Personal Information We Collect About You
1.1 Personal Information We Collect
We may collect and use the following types of Personal Information about you:
Identifiers such as your name, address, email address, phone number, and IP address and other online identifiers;
browsing history and search history;
employer name and job title
consumer attribute such as categories of personal interests or preferences; and/or
Any other Personal Information contained in your inquiry
1.2 How We Collect Your Personal Information
We collect this information:
Directly from you when you provide it to us.
Indirectly from you, such as thorough Google Analytics.
From our business partners, including Data Axle Inc., (“Data Axle”, formerly Infogroup)
1.3 Personal Information We Collect Through Google Analytics
We may use Google Analytics to collect information about use of our websites (https://www.abaltatech.com and https://zenrin.com, collectively, the “Websites”). Google Analytics collects information such as how often users visit the Websites, what pages they visit when they do so, and what other sites they used prior to coming to the Websites. We use the information we get from Google Analytics only to improve our Websites and services.
1.4 Personal Information in Third-Party Consumer or Business Lists
We may process and resell Personal Information in third-party consumer or business lists of US or Canadian residents obtained from Data Axle (these consumer and business lists are collectively the “Data Axle List”) as a part of our marketing service, including for telemarketing, email and direct mail campaigns, or an analytics purpose (“Campaign”). The Personal Information in the Data Axle List processed and sold may include identifiers, such as names, mailing addresses, email addresses, phone numbers, genders, employer names and job titles, and consumer attributes, including categories of personal interests or preferences. We may combine any data we collect with other Personal Information we may have about you or use Personal Information we have to derive or infer other information. For example, we may be able to determine your approximate location using your IP address or we may draw certain conclusions about your preferences based on your activities, which we may provide to our customers to assist in their marketing campaigns. We do not use the Data Axle List in a manner that is incompatible with the intended purpose. We routinely delete and do not maintain the Data Axle List in our possession once the Campaign is completed.
1.5 Personal Information Inadvertently Collected through Our Field Surveys
We conduct field surveys on US highways for our products and R&D purposes. While our device on a survey vehicle is intended to capture images of signages on a highway, identifying information, such as license plates, may be inadvertently collected despite the fact that such information is not collected for the purpose of identifying the individual. The capturing of identifying information in this way is extremely rare and we process the data to obscure and de-identify any Personal Information collected. We never use, sell or share Personal Information inadvertently collected through our field surveys for any purpose.
2. How We Use Your Personal Information
We use the collected Personal Information for the following purposes:
To comply with our legal and regulatory obligations.
To present our Websites and its contents to you.
To respond to your inquiries about our group business including our products and services.
To fulfill any other purposes for which you provide it.
To notify you about changes to our Websites or any products or services we offer or provide though it.
To provide information concerning our products and services that we believe may be of interest to you.
To gather analytics or other similar information so that we can improve our Websites.
To analyze behavior and usage patterns to inform our product and content development and to assist our customers in improving marketing initiatives.
To help our customers provide more relevant marketing and communication by using the Data Axel Lists or analytics reports.
For testing, research, analysis, and product development, including to develop and improve our Websites, products, and services.
For our legitimate interests or those of a third party.
In any other way we may describe when you provide the information.
For any other purpose with your consent or any other purpose permitted under applicable law.
3. Disclosure of Data
3.1 Who We Share Your Personal Information With.
We may share Personal Information with third parties, including our customers, affiliates and service providers. Service providers that have access to your Personal Information are obligated to use it only to perform tasks on our behalf and are obligated not to disclose or use it for any other purpose. The following third parties may obtain your information:
Our subsidiaries and affiliates
Service providers, including contractors and vendors, that support our business, including web developers or analytics service providers to provide relevant marketing and communications to our customers
Business partners who may provide specific services in connection with a product or service offering, including digital advertising management services
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us about you is among the assets transferred
We may also use, share, and sell deidentified or aggregated data, including field survey data that has been scrubbed and deidentified or other information about you and your activities that is deidentified, for any purposes whatsoever.
3.2 Legal Requirements
We may also disclose your Personal Information in the good faith belief that such action is necessary, including:
To comply with a legal obligation
To respond valid requests by public authorities (e.g. a court or a government agency)
To protect and defend our rights or property
To prevent or investigate possible wrongdoing in connection with the websites, our products or services
To protect the personal safety of users of the Websites or the public
To protect against legal liability
4. Security of Data
The security of your data is important to us, and we have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure.
5. Links to Other Sites
We have no control over those third parties’ tracking technologies or how they may be used. We assume no responsibility for the content, privacy policies or practices of any third-party sites or services. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
6. Children’s Privacy
Our Websites are not intended for children under 18 years of age (“Children”). No one under age 18 may provide any Personal Information to or on the Websites.
We do not knowingly or intentionally collect Personal Information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from Children without verification of parental consent, we take steps to delete that information.
7. Privacy Notice for California Residents
7.1 California Consumer Privacy Act
If you are a California resident, the California Consumer Privacy Act (CCPA) may provide you with additional rights regarding our use of your Personal Information. To learn more about the CCPA, visit https://www.oag.ca.gov/privacy/ccpa.
7.2 Information We Collect
We collect Personal Information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device.
In particular, we collect, and have collected within 12 months, the following categories of Personal Information from consumers: identifiers; personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)); protected classification characteristics; internet or other similar network activity; geolocation data; professional or employment-related information; and inferences drawn from other personal information.
7.3 Use of Personal Information
7.4 Sharing Personal Information
We may share the Personal Information by disclosing it to a third party for a business purpose. We only make these business purpose disclosures under written contracts that describe the purposes, require the recipient to keep the Personal Information confidential, and prohibit using the disclosed information for any purpose except performing the contract. We share, and has shared in the preceding 12 months, for a business purpose to the categories of third parties indicated in the chart below.
We may also sell your Personal Information by transferring your Personal Data to certain third party, subject to your right to opt-out of those sales. Our Personal Information sales do not include information about individuals we know are under age 16. For more on your Personal Information sale rights, see “7.5.3 Your Right to Opt-Out of Sale of Personal Information” below.