Effective date: January 01, 2020 | Last Reviewed: November 27, 2020
Any terms defined in the CCPA have the same meaning when used in this notice.
Personal Information Collected through This Website
Personal Information in Third-Party Consumer or Business Lists
We may process and resell personal information in the third-party consumer or business lists of US or Canadian residents obtained from our partner company, Data Axle Inc., (“Data Axle”, formerly Infogroup) as a part of our marketing service (these consumer and business lists are collectively the “Data Axle List”). The personal information in the Data Axle List processed and sold may include identifiers, such as Names, Addresses, Email Addresses, Phone Numbers, Genders, Employer names and Job titles, and consumer attributes, including categories of personal interests or preferences.
Personal Information Inadvertently Collected through Our Field Surveys
We conduct field surveys on US highways for our products and R&D purposes. While our device on a survey vehicle is intended to capture images of signages on a highway, identifying information, such as license plates, may be inadvertently collected despite the fact that such information is not collected for the purpose of identifying the individual. The capturing of identifying information in this way is extremely rare and we process the data to obscure and de-identify any personal information collected. We never use, sell or share personal information inadvertently collected through our field surveys for any purposes.
Use of Data
We use the collected personal information that remains identifiable for the following purposes:
To respond to your inquiries about our group business including our products and services
To provide information concerning our products and services
To gather analytics or other similar information so that we can improve our website
To help our clients provide more relevant marketing and communication by using the third-party lists
For testing, research, analysis, and product development, including to develop and improve our website, products, and services
As described to you when collecting your personal information or as otherwise set forth in the CCPA
Retention of Data
Disclosure of Data
Disclosure for Law Enforcement
Under certain circumstances, we may disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
We may disclose your personal information in the good faith belief that such action is necessary:
To comply with a legal obligation
To protect and defend our rights or property
To prevent or investigate possible wrongdoing in connection with this website, our products or services
To protect the personal safety of users of this website or the public
To protect against legal liability
Security of Data
The security of your data is important to us and we use commercially acceptable means to protect your personal information.
We may share personal information with service providers as part of our direct marketing service. We may also share personal information collected from our website with web developers or analytics service providers to provide relevant marketing and communications to our customers.
Service providers have access to your personal information only to perform its tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Links to Other Sites
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
This website does not address anyone under the age of 18 (“Children”).
We do not knowingly collect personal information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from Children without verification of parental consent, we take steps to delete that information.
California Privacy Rights
If you are a California resident, California Consumer Privacy Act (CCPA) may provide you with additional rights regarding our use of your personal information. To learn more about CCPA, visit https://www.oag.ca.gov/privacy/ccpa
Your Rights to Know
We acknowledge your right to know about personal information collected, used, shared or sold, both as to the categories and specific pieces, in accordance with CCPA.
- Collection of Personal Information
- Share or Sale of Personal Information
We may process and resell the Data Axle List which may include the personal information of California consumers licensed by our partner company Data Axle to our clients for a marketing purpose, including telemarketing, email and Direct Mail campaign, or an analytics purpose. We do not use the Data Axle List in a manner that is incompatible with the intended purpose. We delete and do not maintain the Data Axle List in our possession once our client receives it.
We never sell the personal information of minors under 16 years of age.
- Categories of Collected or Shared Personal Information
Data Axle List contain consumer or business data identifiers, specifically Names, Addresses, Email Addresses, Phone Numbers, Gender, Employer names and Job titles. This information is purchased from Data Axle and resold to our clients. The information may also be supplemented by creating a set of consumer attributes. Consumer attributes are categories of personal interests that are grouped together based on common interests or preferences (“Data Segments”). These Data Segments may be associated with a person, household, or when used online, a unique online identifier, such as enjoying sports, travel, or being a member of a certain profession. Marketers may use these Data Segments to tailor more relevant ads and offers to groups of users, or to learn more about their own customers and improve their own databases. The Data Axle List are deleted from our server upon providing them to our clients and we do not maintain the list following completion of the sale.
We also conduct field surveys that may inadvertently collect license plate numbers. This information, however, is not stored in an identifiable manner nor is it shared, sold, or disclosed to third parties.
If you have questions or concerns regarding this, or if you would like to exercise your rights under the CCPA, please call us at 877.624.9471 (toll-free), email us at firstname.lastname@example.org, or use the other contact resources listed below.
Your Rights to Delete
You may have the right under the CCPA to request deletion of your personal information that we have collected, with some exceptions. If you would like to exercise your rights under the CCPA, please call us at 877.624.9471 (toll-free), email us at email@example.com, or use the other contact resources listed below
Your Right to Opt-Out of Sale of Personal Information
For personal information contained in the Data Axle List and processed related to the direct marketing, please contact our partner company Data Axle at https://www.data-axle.com/privacy-policy/
to remove your data from the database or to opt-out of sale of your personal information since we do not collect personal information from consumers directly or maintain this information in our database.
Your Right Not to be Discriminated Against
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
Deny you goods or services.
Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
Provide you a different level or quality of goods or services.
Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
By email: firstname.lastname@example.org
By visiting this page on our website: https://www.zenrin.com/contact-us/
By toll-free telephone number: 877.624.9471
By mail: 1350 Bayshore Highway, Suite 580, Burlingame, CA 94010
For personal information contained in the Data Axle List and processed related to direct marketing, please contact our partner company Data Axle at https://www.data-axle.com/privacy-policy/
to remove your data from the database or to opt-out of the sale of your personal information since we do not collect personal information from consumers directly or maintain this information in our database.
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