Privacy Policy

Zenrin USA, Inc. merged with and into Abalta Technologies, Inc. effective as of January 1, 2022.
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Effective date: January 1, 2022 | Last Updated: January 1, 2022

ABALTA TECHNOLOGIES INC. (“Company” or “We”) respect your privacy and are committed to protecting it through our compliance with this privacy policy (the “Privacy Policy”).

This Privacy Policy describes the type of the Personal Information we may collect about you (i.e., customers, users of our services and websites, and any other individuals whose Personal Information are processed by our business, hereinafter, “you”. Please not that, despite the foregoing, job applicants, current and former employees, and independent contractors, other than prospective, current, and former partners of the Company are not covered by this Privacy Policy and therefore not considered “you”), and our practices for collecting, using maintaining, protecting and disclosing the Personal Information. For the purposes of this Privacy Policy, “Personal Information” means any information relating to an identified or identifiable individual.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. This Privacy Policy may change from time to time (see “8. Changes to This Privacy Policy”), so please check the policy periodically for updates.

1. Personal Information We Collect About You

1.1 Personal Information We Collect

We may collect and use the following types of Personal Information about you:

  • Identifiers such as your name, address, email address, phone number, and IP address and other online identifiers;

  • gender;

  • browsing history and search history;

  • employer name and job title

  • consumer attribute such as categories of personal interests or preferences; and/or

  • Any other Personal Information contained in your inquiry

1.2 How We Collect Your Personal Information

We collect this information:

  • Directly from you when you provide it to us.

  • Indirectly from you, such as thorough Google Analytics.

  • From our business partners, including Data Axle Inc., (“Data Axle”, formerly Infogroup)

1.3 Personal Information We Collect Through Google Analytics

We may use Google Analytics to collect information about use of our websites ( and, collectively, the “Websites”). Google Analytics collects information such as how often users visit the Websites, what pages they visit when they do so, and what other sites they used prior to coming to the Websites. We use the information we get from Google Analytics only to improve our Websites and services.

Google Analytics collects only the IP address assigned to you on the date you visit the Websites, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a persistent cookie on your web browser to identify you as a unique user the next time you visit the Websites, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to the Websites is governed by Google Analytics Terms of Services and Google Privacy Policy (linked below). You can prevent Google Analytics from recognizing you on return visits to the Websites by disabling cookies on your browser.

Google Analytics

1.4 Personal Information in Third-Party Consumer or Business Lists

We may process and resell Personal Information in third-party consumer or business lists of US or Canadian residents obtained from Data Axle (these consumer and business lists are collectively the “Data Axle List”) as a part of our marketing service, including for telemarketing, email and direct mail campaigns, or an analytics purpose (“Campaign”). The Personal Information in the Data Axle List processed and sold may include identifiers, such as names, mailing addresses, email addresses, phone numbers, genders, employer names and job titles, and consumer attributes, including categories of personal interests or preferences. We may combine any data we collect with other Personal Information we may have about you or use Personal Information we have to derive or infer other information. For example, we may be able to determine your approximate location using your IP address or we may draw certain conclusions about your preferences based on your activities, which we may provide to our customers to assist in their marketing campaigns. We do not use the Data Axle List in a manner that is incompatible with the intended purpose. We routinely delete and do not maintain the Data Axle List in our possession once the Campaign is completed.

1.5 Personal Information Inadvertently Collected through Our Field Surveys

We conduct field surveys on US highways for our products and R&D purposes. While our device on a survey vehicle is intended to capture images of signages on a highway, identifying information, such as license plates, may be inadvertently collected despite the fact that such information is not collected for the purpose of identifying the individual. The capturing of identifying information in this way is extremely rare and we process the data to obscure and de-identify any Personal Information collected. We never use, sell or share Personal Information inadvertently collected through our field surveys for any purpose.

2. How We Use Your Personal Information

We use the collected Personal Information for the following purposes:

  • To comply with our legal and regulatory obligations.

  • To present our Websites and its contents to you.

  • To respond to your inquiries about our group business including our products and services.

  • To fulfill any other purposes for which you provide it.

  • To notify you about changes to our Websites or any products or services we offer or provide though it.

  • To provide information concerning our products and services that we believe may be of interest to you.

  • To gather analytics or other similar information so that we can improve our Websites.

  • To analyze behavior and usage patterns to inform our product and content development and to assist our customers in improving marketing initiatives.

  • To help our customers provide more relevant marketing and communication by using the Data Axel Lists or analytics reports.

  • For testing, research, analysis, and product development, including to develop and improve our Websites, products, and services.

  • For our legitimate interests or those of a third party.

  • In any other way we may describe when you provide the information.

  • For any other purpose with your consent or any other purpose permitted under applicable law.

3. Disclosure of Data

3.1 Who We Share Your Personal Information With.

We may share Personal Information with third parties, including our customers, affiliates and service providers. Service providers that have access to your Personal Information are obligated to use it only to perform tasks on our behalf and are obligated not to disclose or use it for any other purpose. The following third parties may obtain your information:

  • Our subsidiaries and affiliates

  • Service providers, including contractors and vendors, that support our business, including web developers or analytics service providers to provide relevant marketing and communications to our customers

  • Business partners who may provide specific services in connection with a product or service offering, including digital advertising management services

  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us about you is among the assets transferred

We may also use, share, and sell deidentified or aggregated data, including field survey data that has been scrubbed and deidentified or other information about you and your activities that is deidentified, for any purposes whatsoever.

3.2 Legal Requirements

We may also disclose your Personal Information in the good faith belief that such action is necessary, including:

  • To comply with a legal obligation

  • To respond valid requests by public authorities (e.g. a court or a government agency)

  • To protect and defend our rights or property

  • To prevent or investigate possible wrongdoing in connection with the websites, our products or services

  • To protect the personal safety of users of the Websites or the public

  • To protect against legal liability

4. Security of Data

The security of your data is important to us, and we have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure.

5. Links to Other Sites

The Websites may contain links to other sites that are not operated by us. If you click a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over those third parties’ tracking technologies or how they may be used. We assume no responsibility for the content, privacy policies or practices of any third-party sites or services. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

6. Children’s Privacy

Our Websites are not intended for children under 18 years of age (“Children”). No one under age 18 may provide any Personal Information to or on the Websites.

We do not knowingly or intentionally collect Personal Information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from Children without verification of parental consent, we take steps to delete that information.

7. Privacy Notice for California Residents

7.1 California Consumer Privacy Act

If you are a California resident, the California Consumer Privacy Act (CCPA) may provide you with additional rights regarding our use of your Personal Information. To learn more about the CCPA, visit

7.2 Information We Collect

We collect Personal Information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device.

In particular, we collect, and have collected within 12 months, the following categories of Personal Information from consumers: identifiers; personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)); protected classification characteristics; internet or other similar network activity; geolocation data; professional or employment-related information; and inferences drawn from other personal information.

7.3 Use of Personal Information

We may use, sell, or disclose the Personal Information we collect for one or more of the purposes listed in Section 2 (“How We Use Your Personal Information”) of this Privacy Policy.

7.4 Sharing Personal Information

We may share the Personal Information by disclosing it to a third party for a business purpose. We only make these business purpose disclosures under written contracts that describe the purposes, require the recipient to keep the Personal Information confidential, and prohibit using the disclosed information for any purpose except performing the contract. We share, and has shared in the preceding 12 months, for a business purpose to the categories of third parties indicated in the chart below.

We may also sell your Personal Information by transferring your Personal Data to certain third party, subject to your right to opt-out of those sales. Our Personal Information sales do not include information about individuals we know are under age 16. For more on your Personal Information sale rights, see “7.5.3 Your Right to Opt-Out of Sale of Personal Information” below.

7.5 California Residents’ Rights and Choices

The CCPA provides consumers (California residents) with specific rights regarding their Personal Information. This section describes California residents’ CCPA rights and explains how to exercise those rights.

7.5.1 Your Rights to Know

You have the right to request that we disclose certain information to you about our collection and use of your Personal Information over the past 12 months (the “right to know”). Once we receive your request and confirm your identity (see “7.7.1 Exercising Your Right to Know or Delete” below), we will disclose to you:

  • The categories of Personal Information we collected about you.

  • The categories of sources for the Personal Information we collected about you.

  • Our business or commercial purpose for collecting or selling that Personal Information.

  • The categories of third parties with whom we share that Personal Information.

  • If we sold or disclosed your Personal Information for a business purpose, two separate lists disclosing:

    • sales, identifying the Personal Information categories that each category of recipient purchased; and

    • disclosures for a business purpose, identifying the Personal Information categories that each category of recipient obtained.

  • The specific pieces of Personal Information we collected about you.

7.5.2 Your Rights to Delete

You may have the right under the CCPA to request deletion of your Personal Information that we have collected and stored, subject to certain exceptions. Once we receive your request and confirm your identity, we will review your request to see if an exception allowing us to retain the information applies.

7.5.3 Your Right to Opt-Out of Sale of Personal Information

You have the right to direct us to not sell your Personal Information at any time by contacting us at one of the methods provided below (see “7.7.2 Exercising Your Right to Opt-Out of Sale” below). As we do not maintain or store your Personal Information following completion of a Campaign, however, you may also contact our partner company Data Axle at to remove your data from the database or to opt-out of sale of your Personal Information. We will only use Personal Information provided in an opt-out request to review and comply with the request.

Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize Personal Information sales. However, you may change your mind and opt back in to Personal Information sales at any time.

We do not sell the Personal Information of anyone we actually know is under 16 years of age.

7.6 Your Right Not to be Discriminated Against

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

  • Deny you goods or services.

  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.

  • Provide you a different level or quality of goods or services.

  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

7.7 Exercising Your Rights

7.7.1 Exercising Your Right to Know or Delete

To exercise your rights to know or delete described above, please submit a request by either on the “Contact Us” page, at 877.624.9471 (toll-free), at or, or using the other contact resources listed in “9. How You Can Contact Us” below.

Only you, or someone legally authorized to act on your behalf (your “agent”), may make a request to know or delete related to your Personal Information.

You may only submit a request to know twice within a 12-month period. Your request to know or delete must:

  • Provide sufficient information that allows us to reasonably verify that you are the person about whom we collected Personal Information or an authorized agent.

    • In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent’s request.

  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.

We will only use Personal Information provided in the request to verify the requestor’s identity or authority to make it.

We will confirm receipt of your request within ten (10) business days. If you do not receive confirmation within the 10-day timeframe, please contact us. We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing. Any disclosures we provide will only cover the 12-month period preceding our receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

7.7.2 Exercising Your Right to Opt-Out of Sale

To exercise your rights to opt-out of sale described above, please submit a request by either on the “Contact Us” page, at 877.624.9471 (toll-free), at or, or using the other contact resources listed in “9. How You Can Contact Us” below.

We do not sell the Personal Information of consumers we actually know are less than 16 years old

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. The date the privacy policy was last revised is identified at the top of the page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

9. How You Can Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

  • By email: or

  • By visiting the “Contact Us” page on our Websites:

  • By toll-free telephone number: 877.624.9471

  • By mail: 1350 Bayshore Highway, Suite 345, Burlingame, CA 94010

For Personal Information contained in the Data Axle List and processed related to direct marketing, please contact our partner company Data Axle at to remove your data from their database or to opt-out of the sale of your Personal Information since we do not collect Personal Information from consumers directly or maintain this information in our database. To opt-out of our sale of your information, please click [here].