Brand Icons

Brand Icons replace conventional generic markers on navigation screens, indicating Points of Interest (POIs) like gas stations, banks, and hotels. More than 750+ high-profile brands license their trademarks to Zenrin, highlighting their business locations.

Zenrin’s Brand Icons are used in on-board navigation screens, personal navigation devices (PNDs), smart phone applications, indoor maps, and seen in other navigation products. The Brand Icon program is popular with participating brands, manufacturers, and end-users alike.

The use of corporate trademarks minimizes reliance on text, reduces driver distraction, and promotes driver safety. Brand Icons also improve product appearance, providing dynamic displays of business locations, enhancing End-User perception of their navigation system. Brand Icons bring a navigation screen to life!

Zenrin’s Brand Icon licensing provides automakers the stability needed to make necessary long-term plans for their navigation platforms. 

Zenrin’s Brand Icon program offers brands an opportunity to showcase locations and communicate directly to consumers: engage them on-the-fly. Navigation products provide the means to route directly to where brands doe business. When highlighted by a Brand Icon, a business location becomes an easily-recognized destination!

Whether you are a navigation equipment manufacturer, a new company in need of brand promotion, or an established corporation seeking exposure in the ever-expanding navigation market, we’d love to talk with you.

Consumers benefit when searching for POIs using brands, not text! 

"ZENRIN USA offers a wide range of business categories to meet your needs".




Legal Disclaimer-Trademarks (For Zenrin navigation related products, including those of its sublicensee’s):

"The marks of companies displayed to indicate business locations are the marks of their respective owners. The use of such marks do not imply any sponsorship, approval, or endorsement by such companies of this product."